With the global pandemic and a looming recession, strategists are in high demand. But with the role of strategists changing dramatically, what does the future of strategy look like?
8 senior strategists from around the world discuss the trends featured in WARC's Future of Strategy report and their view on the future of strategy, including headcounts and budgets, the role of strategists and what long-term changes might result.
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Moderated by: Gabey Goh, Asia Editor, WARC
Moderated by: David Tiltman, Head of Content, WARC
Vicki Holgate, Chair, APG
Rob Campbell, Freelance Strategist, Former Head of Strategy EMEA, R/GA
Leo Rayman, CEO, Grey Consulting
According to research from consulting firm Gartner, marketers are prioritising brand strategy amid budget cuts driven by the coronavirus pandemic. Is this an opportunity for strategists to take a greater role? In this webinar, in partnership with the APG, we discuss the results of WARC's Future of Strategy survey, and the opportunities emerging from the pandemic.
Moderated by: Cathy Taylor, US Commissioning Editor, WARC